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Course Description

Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supplier relationship. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM